New Service Aims to Help Publishers Bypass Google

first_imgWhile the debate over “Google: Friend or Foe” continues with magazine and online content publishers, a new service from MashLogic offers publishers a way to keep readers at their sites without having to look up related topics on Google or Bing. MashLogic has developed two semantic tools, “2Stay” and “2Go,” that identify and link to related topics and terms. “If you’re interested in a certain topic like sports or music, this would automatically identify links to those topics like players and teams or performers,” said CEO Ranjit Padmanabhan.” The service is customizable for the host site. On Goal.com, a soccer-dedicated site and early MashLogic client, a series of red dots are visible under linkable terms which take the reader to other contextually relevant articles at the site. MashLogic is currently on 14 of Goal’s international language sites and in front of approximately 10 million monthly uniques. “This offers the ability to expose the reader to additional content,” said vice president of business development John Bryan. “There is a great degree of positive churn with stories and we’re making older content relevant by bringing it in front of the user. This also reinforces the relevance of your brand to the user and can increasing page clickthrough and time on site, which leads to higher CPMs and advertiser satisfaction.” Bryan said the tool has particular appeal for publishers in three areas: fast-moving news, celebrity stories and sports. Past articles can be presented in a vertical timeline or horizontally across different categories. In a demo for the NewYorkTimes.com, the term “Meryl Streep” on the home page generated 10 related stories in the past seven days that had been on the site across blogs, movie reviews, fashion, finance and celebrity. The minimum requirement for a publisher is to have an RSS feed which they can turn over to MashLogic for indexing, as well as implementation of a few lines of java script. Publishers can also restrict certain terms (such as the name of a competitive site). “We have found MashLogic to be a valuable tool in both retaining users on Goal.com and encouraging them to return to the site for access to related content,” said Ron Elwell, president and COO of Goal.com. “We generate upwards of 60,000 articles each month, and MashLogic encourages our visitors to read and engage more with them. It also diverts users back towards Goal.com in coordination with our content, and the tool is in line with our aim of equipping each user with the functionality to seek out information.”Free To Publishers (With an Eye on Revenue Sharing) MashLogic is currently free to publishers and is looking at developing a revenue share model on product links to sites such as iTunes and Amazon, as well as product sales (such as a soccer jersey) on sites like Goal.com.last_img read more

WILMINGTON AROUND THE WEB The Best Stories From Wilmingtons Newspapers

first_imgWILMINGTON, MA — Below are recent articles about Wilmington — published online between June 30, 2019 to July 7, 2019 — that residents should consider reading:Wilmington Town CrierShine raises money for deceased Vietnam veteran’s grave by Heather BurnsPublic Buildings update by Lizzie McDermottWilmington Town Crier sports stories can be read HERE.Wilmington AdvocateNoneWilmington PatchWilmington Agrees To Mediation On Proposed Detox Facility by Dave CopelandLowell SunWilmington police arrest 2, seize 29 grams of fentanyl by Aaron CurtisLike Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com. Share this:TwitterFacebookLike this:Like Loading… RelatedWILMINGTON AROUND THE WEB: The Best Stories From Wilmington’s NewspapersIn “Community”WILMINGTON AROUND THE WEB: The Best Stories From Wilmington’s NewspapersIn “Community”WILMINGTON AROUND THE WEB: The Best Stories From Wilmington’s NewspapersIn “Community”last_img read more

Dance Theatre of Harlem Performance

first_imgThe world-renowned Dance Theatre of Harlem (DTH) performs live, 8 p.m., June 20 at the Carl J. Murphy Fine Arts Center at Morgan State University. The performance is co-presented by the Reginald F. Lewis Museum and Murphy Fine Arts Center. This special performance is in conjunction with the exhibition Dance Theatre of Harlem: 40 Years of Firsts, on display at the Reginald F. Lewis Museum, and is DTH’s only headlining Mid-Atlantic appearance in 2015. Contact Mitch Case at (410) 243.3790 for more information.last_img read more

Bonding with bond

first_imgFifty years after creating his muse, the man behind super spy James Bond emerged from hibernation at the Jaipur Literature Festival 2013 which paid an ode to the spy and its creator in a special session ‘Ian Fleming and the Making of James Bond’ to the delight of at least 400 Bond fans who spilled over at the venue. With latest release Skyfall still fresh in the memory of the audience, the panel of Fleming biographer Andrew Lycett, Bond writer Sebastian Faulks and novelist Zach O Yeah forged an instant conenct with the audience.last_img read more

POLICE in Derry have highlighted the case of a dri

first_img POLICE in Derry have highlighted the case of a driver who was caught not once but TWICE in the space of a few weeks driving with no insurance.The PSNI in Foyle say the driver even denied the silver Ford car belonged to him earlier today, Monday, May 15.But when the recovery truck came to tow it away, the cheeky chappy asked for to retrieve some of his personal items from the vehicle he claimed had “nothing to do with him!” DRIVER CAUGHT WITH NO INSURANCE NABBED AGAIN…FOR NO INSURANCE! was last modified: May 15th, 2017 by John2John2 Tags: “Supposedly the car was nothing to do with him. Fine then – we thought – let’s jack this bad boy up and get it onto a truck “This is when our fellas ‘Iron Clad’ defence became a little unstuck as he needed his two car seats, cash, tools and favourite coat removed from the car he ‘knew nothing about’ before it was towed away.” ShareTweetcenter_img Police say Ballyarnett Neighbourhood Team were patrol today when they caught again with the driver who had no insurance.FSNI Foyle said on its Facebook page: “We reported this fella for driving with No Insurance, No Licence etc just 2 weeks ago.“Low and behold who do we find driving this car and quickly leaving the scene? You guessed it – same fella.“Well he denied everything. DRIVER CAUGHT WITH NO INSURANCE NABBED AGAIN…FOR NO INSURANCE!last_img read more