New Vibe Finding its Rhythm

first_imgIt’s been about a year since Vibe magazine was relaunched by Uptown Media and private equity firm InterMedia Partners, which acquired the ailing music title in June 2009 after it was shut down by its former owner, the Wicks Group. Today, as the October/November issue hits newsstands this week, the magazine is striking a balance between returning to its roots while expanding the brand across platforms.“When we assumed control of Vibe last year, one of our first priorities was to let everyone know that the brand is still strong and just as urgent to its consumers as ever,” Uptown Media co-CEO Len Burnett, who helped launch Vibe in the early 1990s, tells FOLIO:. “We knew we needed to bring back the luster the book had lost over the years—not just the look and style but the edit content as well. Vibe became very hip-hop centered. It didn’t differentiate itself from a lot of the competition.”Before Vibe shut down in June 2009, the magazine saw its first quarter advertising pages plummet 42 percent, and it planned to cut its guaranteed rate base by 25 percent that July to 600,000 copies and to drop frequency to 10 times per year. When Burnett and his team at Uptown took over, they immediately got to work reconfiguring the print model. They brought in a new design director who gave the magazine a new look, one that Burnett says is more cohesive with the Web site. Initially, the plan was to publish quarterly, but not long after relaunching, Vibe went bi-monthly and currently carries a 300,000 rate base—about half what it had pre-acquisition. The magazine increased its trim size to 9” x 10-3/4” (the same size as sister title Uptown) and upped its paper stock to 45-pound matte. “The paper is heavier and absorbs ink nicely,” says Burnett. “That’s one of the first things consumers notice now. Color really pops off the page.” Burnett says advertising dollars out of the gate were slimmer than anticipated. “A lot of advertisers had already planned their budgets, or were excited about the relaunch but wanted to take a ‘wait and see’ approach,” he says. “We fought hard. Since then, many advertisers have carved out a few dollars for us.” Burnett declined to disclose specific sales figures but says the magazine has won back old advertisers as well as signed a few new ones, including Lexus, BMW and Mini Cooper. He says the magazine now is meeting its goal of about 40 ads per issue.Digital at the ForefrontWhen Uptown and InterMedia acquired Vibe, the groups said Vibe.com would be the “centerpiece of the new venture.” Since its relaunch, the site averages about 450,000 uniques per month. And the Vibe Lifestyle Network—which comprises partnerships with 12 to 15 publishers including AllHipHop.com, DJBooth.net as well as the recently relaunched Vibe Vixen site, to promote their sites under the Vibe banner and to leverage content and distribution—averages roughly 10 million uniques per month, or about double from the first quarter this year.Again, without disclosing specific figures, Burnett says Vibe.com and the Vibe Lifestyle Network has “played out well” and has benefitted nicely from integrated sales programs. The Vibe brand also is expanding with the launch of a magazine app with digital vendor Zinio later this fall, Burnett says, and an iPad app during the first quarter of 2011.In addition, Vibe is launching a DJ-mixer app next month that allows users to become their own DJ. “When you do these apps, you have to consider what’s going to make consumers come back to them on a regular basis,” says Burnett. “It should be cool, but not just cool for the moment. You need to come up with apps that have a purpose beyond just reading the magazine.”Into 2011, Vibe is looking at a digital radio business called Vibe Live as well as forays into TV and brand licensing. “It was heart-wrenching watching Vibe sputter like it did,” Burnett says. “It was a dream for me, for our investors, to expand the brand. Through its ups and downs, this is the brand that our consumer is still attached to, and finds important across any platform.”last_img read more

Who Is Andy Grammer And What Are The Good Parts Required Listening

first_img “Required Listening” On Julia Michaels’ “Issues” Listen: Cold War Kids | “Required Listening” “Required Listening” On Julia Michaels’ “Issues” Scott Goldman and Julia MichaelsPhoto: Rebecca Sapp/WireImage.com Johnny Mathis, Babyface | “Required Listening” Cold War Kids and Scott GoldmanPhoto: Rebecca Sapp/WireImage.com Listen: Justin Tranter | “Required Listening” Listen: Aloe Blacc | “Required Listening” Scott Goldman and Julia MichaelsPhoto: Rebecca Sapp/WireImage.com Jeff LynnePhoto: Lester Cohen/WireImage Cold War Kids and Scott GoldmanPhoto: Rebecca Sapp/WireImage.com “Required Listening”: New GRAMMY Museum Podcast Diddy, Heather Parry | “Required Listening” Billy Porter Jr. and Scott GoldmanPhoto: Rebecca Sapp/Getty Images Johnny Mathis, Babyface | “Required Listening” Aloe BlaccPhoto: Courtesy of GRAMMY Museum Weezer and Scott Goldman (right)Photo: Rebecca Sapp/WireImage.com “Required Listening” Podcast Listen: Keith Urban | “Required Listening” Email Andy Grammer and Scott Goldman Listen: Justin Tranter | “Required Listening” Diddy, Heather Parry | “Required Listening” Andy Grammer and Scott Goldman “Required Listening” Dan Auerbach Listen: Cold War Kids | “Required Listening” Listen: Weezer | “Required Listening” I’m With HerPhoto: Jason Kempin/AMA/Getty Images Diddy, Heather Parry | “Required Listening” I’m With Her | “Required Listening” Listen: Keith Urban | “Required Listening” “Required Listening”: New GRAMMY Museum Podcast Jeff LynnePhoto: Lester Cohen/WireImage Listen: Andy Grammer | “Required Listening” I’m With Her | “Required Listening” Keith Urban and Scott GoldmanPhoto: Matt Winkelmeyer/WireImage.com Justin Tranter and Scott Goldman Hear It Now: Alessia Cara | “Required Listening” News Andy Grammer and Scott Goldman Listen: Jeff Lynne | “Required Listening” Erika Ender | “Required Listening” Podcast “Required Listening” Spotlights ‘The Defiant Ones’ Who Is Andy Grammer And What Are ‘The Good Parts’? | “Required Listening” Photo: Rebecca Sapp/WireImage.com Alessia Cara and Scott GoldmanPhoto: Rebecca Sapp/WireImage.com Hear It Now: Alessia Cara | “Required Listening” I’m With HerPhoto: Jason Kempin/AMA/Getty Images Photo: Rebecca Sapp/WireImage.com Photo: Rebecca Sapp/WireImage.com Listen: Aloe Blacc | “Required Listening” Listen: Andy Grammer | “Required Listening” who-andy-grammer-and-what-are-good-parts-required-listening Jeff LynnePhoto: Lester Cohen/WireImage Johnny Mathis, Babyface | “Required Listening” Aloe BlaccPhoto: Courtesy of GRAMMY Museum Facebook Imagine DragonsPhoto: Alison Buck/Getty Images Sheryl Crow and Scott GoldmanPhoto: Timothy Norris/WireImage.com Sheryl Crow and Scott GoldmanPhoto: Timothy Norris/WireImage.com Listen: Keith Urban | “Required Listening”center_img Jimmy Iovine, Scott Goldman and Allen HughesPhoto: Rebecca Sapp/WireImage.com (L-R) Heather Parry, Sean “Diddy” Combs, Scott GoldmanPhoto: Rebecca Sapp/Getty Images Subscribe To “Required Listening” And Listen Now At Apple MusicRead more Twitter Alessia Cara and Scott GoldmanPhoto: Rebecca Sapp/WireImage.com Imagine DragonsPhoto: Alison Buck/Getty Images Keith Urban and Scott GoldmanPhoto: Matt Winkelmeyer/WireImage.com Listen: Weezer | “Required Listening” I’m With Her | “Required Listening” (L-R) Heather Parry, Sean “Diddy” Combs, Scott GoldmanPhoto: Rebecca Sapp/Getty Images Alessia Cara and Scott GoldmanPhoto: Rebecca Sapp/WireImage.com “Required Listening” Spotlights ‘The Defiant Ones’ Listen: Jeff Lynne | “Required Listening” Prev Next Photo: Rebecca Sapp/WireImage.com “Required Listening” On Julia Michaels’ “Issues” Justin Tranter and Scott Goldman Listen: Jeff Lynne | “Required Listening” “Required Listening”: New GRAMMY Museum Podcast Jimmy Iovine, Scott Goldman and Allen HughesPhoto: Rebecca Sapp/WireImage.com Listen: Sheryl Crow | “Required Listening” Listen: Andy Grammer | “Required Listening” Sheryl Crow and Scott GoldmanPhoto: Timothy Norris/WireImage.com “Required Listening” Billy Porter Jr. Photo: Rebecca Sapp/WireImage.com Listen: Aloe Blacc | “Required Listening” Listen: Sheryl Crow | “Required Listening” Listen: Andy Grammer | “Required Listening” Billy Porter Jr. and Scott GoldmanPhoto: Rebecca Sapp/Getty Images I’m With HerPhoto: Jason Kempin/AMA/Getty Images “Required Listening” Billy Porter Jr. Imagine DragonsPhoto: Alison Buck/Getty Images Hear It Now: Alessia Cara | “Required Listening” Weezer and Scott Goldman (right)Photo: Rebecca Sapp/WireImage.com Keith Urban and Scott GoldmanPhoto: Matt Winkelmeyer/WireImage.com (L-R) Heather Parry, Sean “Diddy” Combs, Scott GoldmanPhoto: Rebecca Sapp/Getty Images “Required Listening” Dan Auerbach Listen: Cold War Kids | “Required Listening” Listen: Sheryl Crow | “Required Listening” L.A.-based singer/songwriter opens up about fatherhood, collaboration and how he came up with the goods for his third studio LPTim McPhateGRAMMYs May 3, 2018 – 4:50 pm Andy Grammer’s remarkable music career has taken him from strumming a guitar on Third Street Promenade in Santa Monica, Calif., to crafting multi-platinum pop hits in the recording studio. On this week’s episode of the GRAMMY Museum’s “Required Listening” podcast, the prolific singer/songwriter shared the biggest lesson he learned from performing on the streets for complete strangers.Listen Now: “Required Listening” Episode With Andy Grammer”The number one thing [I learned from busking] is the ability to just act without any guarantee of anything happening in return,” said Grammer. “There’s no greater place to do that every day than [on] the street because there’s nobody there [to see] you. … It’s a great muscle to build.”In a wide-ranging chat with GRAMMY Museum Executive Director/host Scott Goldman, the “Fresh Eyes” singer also shared how fatherhood and collaboration sparked the songwriting process for his latest album, The Good Parts, and why albums provide for a truer snapshot of a musician’s art.”One of the biggest benefits of writing with others is that it makes you write,” said Grammer, who collaborated with songwriters Ian Kirkpatrick and Ross Golan, among others, on the new LP. “If you have a session on the books with somebody else, you’re going to write a song that day. If you have a session by yourself, you might. That’s just real.”Speaking of real, nothing can prepare you for the real emotions that hit you upon becoming a first-time parent. For Grammer, he channeled his feelings into “Always,” an angelic tribute to his newborn daughter featured on The Good Parts.”It definitely opens you up to a whole new area of life, which is fun to write about,” said Grammer. “It’s such a big thing that when you’re able to distill it down to a line, it holds. When you say to your daughter, ‘You and me will be always,’ that’s like a simple little line that means [so much].”As far as the modern debate over releasing songs versus albums? Put Grammer down as “pro-album.””With one song, you can get an idea,” said Grammer. “With 12 songs you can get a real sense of where somebody is.”As you go along creating art, you have a feeling of how you personally feel about it. And you go about the process of trying to get it out of yourself. And then [you] give it to [the fans].” Weezer and Scott Goldman (right)Photo: Rebecca Sapp/WireImage.com Listen: Justin Tranter | “Required Listening” Listen: Weezer | “Required Listening” Scott Goldman and Dan AuerbachPhoto: Alison Buck/Getty Images Cold War Kids and Scott GoldmanPhoto: Rebecca Sapp/WireImage.com “Required Listening” Billy Porter Jr. Scott Goldman and Julia MichaelsPhoto: Rebecca Sapp/WireImage.com Jimmy Iovine, Scott Goldman and Allen HughesPhoto: Rebecca Sapp/WireImage.com “Required Listening” Spotlights ‘The Defiant Ones’ Photo: Rebecca Sapp/WireImage.com Aloe BlaccPhoto: Courtesy of GRAMMY Museum Scott Goldman and Dan AuerbachPhoto: Alison Buck/Getty Images “Required Listening” Dan Auerbach Erika Ender | “Required Listening” Podcast Justin Tranter and Scott Goldman Scott Goldman and Dan AuerbachPhoto: Alison Buck/Getty Images Billy Porter Jr. and Scott GoldmanPhoto: Rebecca Sapp/Getty Images Erika Ender | “Required Listening” Podcastlast_img read more

POLICE LOG for July 23 Highway Crash Hit Run In Market Basket

first_imgWILMINGTON, MA — Here are highlights of the Wilmington Police Log for Tuesday, July 23, 2019:A black 2015 Honda Accord struck a median guardrail on 93 North, south of Exit 39. Vehicle towed. State Police handled scene. (6:23am)A walk-in party reported a hit and run in the Market Basket parking lot yesterday between noon and 1pm. No witnesses or note left. (9:34am)Animal Control Office retrieved a sink skunk from a Carolyn Road backyard and brought to Chelmsford rehab. (12:57pm)Police retrieved a syringe from Shawsheen Avenue and Blanchard Avenue and brought it back to the station for proper disposal. (5:10pm)Police spoke with several parties on the train tracks on Richmond Street and sent them on their way. (5:36pm)Officers observed parties walking around the police station’s parking lot, taking video and photographs. Parties walked into the lobby videotaping and photographing. They attempted to question dispatch personnel and the station officer in an attempt to illicit banter back and forth. When parties were not satisfied with the officers’ responses, they exited the building. (6:33pm)(DISCLAIMER: This information is public information.  An arrest does not constitute a conviction.  Any arrested person is innocent until proven guilty.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedPOLICE LOG for August 29: Burlington Man Arrested For OUI; Injured HummingbirdIn “Police Log”POLICE LOG for August 5: Driver Throws Beer Bottles; Syringe Found; Woburn Man Issued Summons; Texting While DrivingIn “Police Log”POLICE LOG for August 4: Lowell Man Arrested On Warrant; Bad Crash In Front Of Rocco’s; Syringe FoundIn “Police Log”last_img read more