It’s been about a year since Vibe magazine was relaunched by Uptown Media and private equity firm InterMedia Partners, which acquired the ailing music title in June 2009 after it was shut down by its former owner, the Wicks Group. Today, as the October/November issue hits newsstands this week, the magazine is striking a balance between returning to its roots while expanding the brand across platforms.“When we assumed control of Vibe last year, one of our first priorities was to let everyone know that the brand is still strong and just as urgent to its consumers as ever,” Uptown Media co-CEO Len Burnett, who helped launch Vibe in the early 1990s, tells FOLIO:. “We knew we needed to bring back the luster the book had lost over the years—not just the look and style but the edit content as well. Vibe became very hip-hop centered. It didn’t differentiate itself from a lot of the competition.”Before Vibe shut down in June 2009, the magazine saw its first quarter advertising pages plummet 42 percent, and it planned to cut its guaranteed rate base by 25 percent that July to 600,000 copies and to drop frequency to 10 times per year. When Burnett and his team at Uptown took over, they immediately got to work reconfiguring the print model. They brought in a new design director who gave the magazine a new look, one that Burnett says is more cohesive with the Web site. Initially, the plan was to publish quarterly, but not long after relaunching, Vibe went bi-monthly and currently carries a 300,000 rate base—about half what it had pre-acquisition. The magazine increased its trim size to 9” x 10-3/4” (the same size as sister title Uptown) and upped its paper stock to 45-pound matte. “The paper is heavier and absorbs ink nicely,” says Burnett. “That’s one of the first things consumers notice now. Color really pops off the page.” Burnett says advertising dollars out of the gate were slimmer than anticipated. “A lot of advertisers had already planned their budgets, or were excited about the relaunch but wanted to take a ‘wait and see’ approach,” he says. “We fought hard. Since then, many advertisers have carved out a few dollars for us.” Burnett declined to disclose specific sales figures but says the magazine has won back old advertisers as well as signed a few new ones, including Lexus, BMW and Mini Cooper. He says the magazine now is meeting its goal of about 40 ads per issue.Digital at the ForefrontWhen Uptown and InterMedia acquired Vibe, the groups said Vibe.com would be the “centerpiece of the new venture.” Since its relaunch, the site averages about 450,000 uniques per month. And the Vibe Lifestyle Network—which comprises partnerships with 12 to 15 publishers including AllHipHop.com, DJBooth.net as well as the recently relaunched Vibe Vixen site, to promote their sites under the Vibe banner and to leverage content and distribution—averages roughly 10 million uniques per month, or about double from the first quarter this year.Again, without disclosing specific figures, Burnett says Vibe.com and the Vibe Lifestyle Network has “played out well” and has benefitted nicely from integrated sales programs. The Vibe brand also is expanding with the launch of a magazine app with digital vendor Zinio later this fall, Burnett says, and an iPad app during the first quarter of 2011.In addition, Vibe is launching a DJ-mixer app next month that allows users to become their own DJ. “When you do these apps, you have to consider what’s going to make consumers come back to them on a regular basis,” says Burnett. “It should be cool, but not just cool for the moment. You need to come up with apps that have a purpose beyond just reading the magazine.”Into 2011, Vibe is looking at a digital radio business called Vibe Live as well as forays into TV and brand licensing. “It was heart-wrenching watching Vibe sputter like it did,” Burnett says. “It was a dream for me, for our investors, to expand the brand. Through its ups and downs, this is the brand that our consumer is still attached to, and finds important across any platform.”
Share this:TwitterFacebookLike this:Like Loading… RelatedWHOA! Apartment Complex, 7 Retail Stores & Bank Proposed At Woburn St. & Lowell St. IntersectionIn “Government”SELECTMEN NOTEBOOK: 6 Things That Happened At This Month’s Selectmen’s MeetingIn “Government”SELECTMEN NOTEBOOK: 10 Things That Happened At Last Week’s MeetingIn “Government” WILMINGTON, MA — Below are 5 things that happened at last week’s Wilmington Board of Selectmen Meeting:#1) NEW AFFORDABLE HOUSING UNITS: Selectmen authorized a regulatory agreement for three affordable units at Spruce Farm, the new 55-and-over development built on Andover Street. The units will be deed restricted and affordable in perpetuity. The Massachusetts Department of Housing and Community Development will monitor the affordable units.#2) SNOW FORT FEST: Selectmen unanimously approved the request of Wilmington Library Director Tina Stewart for the library to use the Swain Green for a “Snow Fort Fest” program on Tuesday, February 19, 2019, from 2pm to 3:30pm.#3) TRAININGS FOR TOWN BOARDS & COMMITTEES: Wilmington’s new Town Counsel – KP Law – offers the town two free trainings annually per its contract. The town has selected 3-hour trainings on the Open Meeting Law and the Public Records Law. Members of town boards and committees, as well as any town staff members who work with them, will be invited to each training once dates and times are set.#4) PUBLIC RECORDS REQUEST: Wilmington resident Rob Fasulo made a formal public records request to the Town Clerk’s Office regarding the standstill agreement for the Olin site and Executive Session minutes surrounding it. Hull said the Town would respond to the request by the deadline. He did note, however, that the Executive Session minutes will not be provided until Selectmen approve them to be released.#5) WILMINGTON GROUP HOMES MAY GET UPGRADES: Vinfen Corporation owns at least two group homes in Wilmington — 6 Fairmeadow Road and 55 Houghton Road. The company is seeking approval to issue debt through the MassDevelopment to acquire property, renovate existing property, purchase technology hardware and software, pay for soft costs for new projects and make improvements to their various properties, including those in Wilmington. Wilmington was offered the opportunity to provide input at a public hearing, but did not find out about the hearing until after the fact.Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email email@example.com.
Creative CommonsWith the revamp in the Companies Act, thousands of shell companies now can face criminal action for depositing unexplained high-value notes during demonetisation or for operating bank accounts after their names were blacklisted.According to the Times of India, the Ministry of Corporate Affairs (MCA) is planning to invoke provisions of section 447 of the new Companies Act against 2 lakh de-registered companies.If found guilty, the firm owners can get imprisonment of three to 10 years for fraud. Moreover, a penalty can be levied on the fraudulent firm, which is equal to the value of the offence.Sources told TOI that the registrar of companies will do a thorough investigation of the de-registered companies to find out the source of funds.Earlier, the ministry had disqualified two lakh directors for holding posts in the companies that have defaulted loans and have failed to file their financial returns for last three years. The government has also frozen their bank accounts to check any siphoning off of funds.Sources said that the revenue department and MCA are jointly working to act against “shell companies”. The revenue department also believes that many of these companies simply exist to launder funds by routing money through a web of companies.Earlier this month, the government had announced that it has received ‘vital information’ from 13 banks on suspicious transactions post-demonetisation. The data provided by banks reveal that suspicious transactions were carried out by 2,09,032 companies, which were already blacklisted by the Registrar of Companies earlier this year.Quoting sources, the newspaper reported that preliminary data accessed by the tax department revealed that Rs 4,600 crore were routed through bank accounts of less than 6,000 companies.”While it is not illegal to have several bank accounts, we need to establish that the funds were beyond the known sources of income,” a tax officer explained.
Explore further (PhysOrg.com) — Google is expected to release its Extensions Gallery for general users of the new Chrome browser this week, possibly at the Add-On Conference on browser extensions to be held on December 11, 2009. Google is a platinum sponsor of the conference. An extensions site was unveiled a couple of weeks ago, but only for the use of developers. Chrome 4.0 beta web browser launched The Google Extensions Gallery is expected to be similar to the Themes Gallery, with a list of available extensions and a download button for each. The gallery will be the first official release for end users. Extensions and support for them will only be available initially for Windows, but they are also expected to be available in future for the coming Mac and Linux versions.Extensions expected to be available include SEO (search engine optimization) extensions to assist in Internet marketing, Shareaholic, a social media extension, Gmail compose, which lets you quickly compose an email through your gmail account, and Quicksearch, which speeds up searches using your favorite search engine. Google Tasks for Chrome will give you complete control of your Google Task List and synchronize it with your Gmail Task List, and for those websites that only work correctly in Internet Explorer, a Chrome IE extension is expected to be available to let you open a tab and view the site in IE without leaving Chrome.Trials of the developer versions of the extensions have shown they can be added or removed easily without the need to restart the Chrome browser. Since Chrome has been developed in open-source, anyone can develop extensions for it and upload them via the Google Chrome Extension Developer Dashboard.The availability of useful extensions for the Chrome browser will mean it is more customizable and possibly a stronger rival to Mozilla Firefox. Firefox can be easily customized by its add-ons, and this is one of the major reasons it has become so popular. Google Chrome is a free browser that runs web pages extremely fast, and a raft of useful extensions may help it to reach Google’s stated of of cornering at least 10% of the browser market share.© 2009 PhysOrg.com Citation: Google Chrome extensions to be officially released (2009, December 7) retrieved 18 August 2019 from https://phys.org/news/2009-12-google-chrome-extensions.html This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.