HIDCO to organise Great Indian Dessert Festival in December

first_imgKolkata: West Bengal Housing & Infrastructure Development Corporation (HIDCO) is taking significant strides to enhance the ‘sweetness’ of the area around Misti Hub in New Town that had come up two months back. In December, a special “Great Indian Dessert Festival” will be organised to pamper the taste buds of the residents with items comprising a wide variety of custards, ice creams, puddings and other special confections available in other parts of the country. Also Read – Rain batters Kolkata, cripples normal lifeA private partner is being roped in for the Festival that will be held at the site of the motorcycle stand behind Misti Hub.”It is a strategy for giving the people of our state a concept of ‘Experiential Tourism’ which is evolving fast across the world. People will visit Eco Park, Misti Hub near Gate Number 3 of the park and at the same time, relish the popular desserts that are popular across the country,” said Debashis Sen, managing director of HIDCO. Also Read – Speeding Jaguar crashes into Mercedes car in Kolkata, 2 pedestrians killedThe campaign for the Festival has already started on social media and HIDCO is also planning to hold a Pudding Festival after this event.HIDCO has already made elaborate plans to spread the footprint of Misti Hub. Home delivery of sweets through app based food delivery services and packet menu (assorted sweets, in packets, for distribution in short meetings) for offices and corporate will be introduced soon.”We will design a special prestige carry bag with Misti Hub logo for common branding. This would be of cloth or jute consisting of three sizes small, medium and large. There are also plans to introduce discount coupons on Eco Park on selective days for those who buy sweets from Misti Hub,” an official said.It may be mentioned that HIDCO has already done a review of two months’ performance of Misti Hub and found that the shops had done very good business during this period. It has been decided that there will be bus branding to spread the word on Misti Hub.last_img

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